@article{1481545,
      author = {Izaret, Jean-Manuel, and Sinha, Arnab,},
      url = {http://library.usi.edu/record/1481545},
      title = {Game changer : how strategic pricing shapes businesses,  markets, and society /},
      recid = {1481545},
      pages = {1 online resource ( ix, 419 pages) :},
}