TY  - GEN
AU  - Izaret, Jean-Manuel,
AU  - Sinha, Arnab,
CN  - HF5416.5
ID  - 1481545
KW  - Pricing.
KW  - Strategic planning.
KW  - Consumer behavior.
KW  - Game theory.
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=30786518
SN  - 9781394190591
SN  - 139419059X
SN  - 9781394190607
SN  - 1394190603
T1  - Game changer :how strategic pricing shapes businesses, markets, and society /
TI  - Game changer :how strategic pricing shapes businesses, markets, and society /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=30786518
ER  -