@article{1481586, recid = {1481586}, author = {Wang, Jing,}, title = {Brand New China : Advertising, Media, and Commercial Culture /}, pages = {1 online resource (432 p.)}, abstract = {One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.}, url = {http://library.usi.edu/record/1481586}, doi = {https://doi.org/10.4159/9780674044821}, }