TY  - GEN
AB  - One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
AU  - Wang, Jing,
CN  - HF5813.C5.W37 2008eb
DO  - 10.4159/9780674044821
DO  - doi
ID  - 1481586
JF  - Asian Studies Backlist (2000-2014) eBook Package
JF  - HUP eBook-Package Backlist 2000-2013 (Canada)
JF  - Harvard University Press eBook Package Backlist 2000-2013
KW  - Advertising
KW  - Brand name products
KW  - Marketing
KW  - BUSINESS & ECONOMICS / Advertising & Promotion.
LA  - eng
LA  - In English.
LK  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674044821
N2  - One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
SN  - 9780674044821
T1  - Brand New China :Advertising, Media, and Commercial Culture /
TI  - Brand New China :Advertising, Media, and Commercial Culture /
UR  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674044821
ER  -