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001481586 019__ $$a(OCoLC)979574184
001481586 019__ $$a(OCoLC)984653159
001481586 020__ $$a9780674044821
001481586 0247_ $$a10.4159/9780674044821$$2doi
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001481586 035__ $$a(OCoLC)432671594
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001481586 084__ $$aAP 17200$$2rvk$$0(DE-625)rvk/6999:
001481586 1001_ $$aWang, Jing,$$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut
001481586 24510 $$aBrand New China :$$bAdvertising, Media, and Commercial Culture /$$cJing Wang.
001481586 264_1 $$aCambridge, MA :$$bHarvard University Press,$$c[2009]
001481586 264_4 $$c©2010
001481586 300__ $$a1 online resource (432 p.)
001481586 336__ $$atext$$btxt$$2rdacontent
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001481586 50500 $$tFrontmatter --$$tContents --$$tPreface --$$tIntroduction: Framing Chinese Advertising --$$t1 Local Content --$$t2 Positioning the New Modern Girl --$$t3 The Synergy Buzz and JV Brands --$$t4 Storytelling and Corporate Branding --$$t5 Bourgeois Bohemians in China? --$$t6 Hello Moto: Youth Culture and Music Marketing --$$tConclusion: Countdown to the Olympics --$$tNotes --$$tReferences --$$tAcknowledgments --$$tIndex
001481586 506__ $$aAccess limited to authorized users.
001481586 520__ $$aOne part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
001481586 538__ $$aMode of access: Internet via World Wide Web.
001481586 546__ $$aIn English.
001481586 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022)
001481586 650_0 $$aAdvertising$$zChina.
001481586 650_0 $$aBrand name products$$zChina.
001481586 650_0 $$aMarketing$$zChina.
001481586 650_7 $$aBUSINESS & ECONOMICS / Advertising & Promotion.$$2bisacsh
001481586 655_0 $$aElectronic books
001481586 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tAsian Studies Backlist (2000-2014) eBook Package$$z9783110649772
001481586 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHUP eBook-Package Backlist 2000-2013 (Canada)$$z9783110756067
001481586 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHarvard University Press eBook Package Backlist 2000-2013$$z9783110442205
001481586 7760_ $$cprint$$z9780674026803
001481586 852__ $$bebk
001481586 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674044821$$zOnline Access
001481586 909CO $$ooai:library.usi.edu:407261$$pGLOBAL_SET
001481586 912__ $$a978-3-11-044220-5  Harvard University Press eBook Package Backlist 2000-2013$$c2000$$d2013
001481586 912__ $$a978-3-11-064977-2  Asian Studies Backlist (2000-2014) eBook Package$$c2000$$d2014
001481586 912__ $$a978-3-11-075606-7  HUP eBook-Package Backlist 2000-2013 (Canada)$$b2013
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