TY - GEN AU - Kingsley, Mark CN - HF5415.1255 ID - 1482122 KW - Branding (Marketing) KW - New products. KW - Brand name products. KW - Advertising LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=30853307 SN - 9780760378212 SN - 0760378215 T1 - Universal principles of branding :100 key concepts for defining, building, and delivering brands / TI - Universal principles of branding :100 key concepts for defining, building, and delivering brands / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=30853307 ER -