TY  - GEN
T1  - Universal principles of branding :100 key concepts for defining, building, and delivering brands /
AU  - Kingsley, Mark
CN  - HF5415.1255
ID  - 1482122
KW  - Branding (Marketing)
KW  - New products.
KW  - Brand name products.
KW  - Advertising
SN  - 9780760378212 
SN  - 0760378215 
TI  - Universal principles of branding :100 key concepts for defining, building, and delivering brands /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=30853307
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=30853307
ER  -