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001482122 020__ $$a9780760378212 
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001482122 050_4 $$aHF5415.1255$$b.K57 2023
001482122 08204 $$a658.8/27$$223/eng/20230530
001482122 1001_ $$aKingsley, Mark$$c(Creative director),$$eauthor.
001482122 24510 $$aUniversal principles of branding :$$b100 key concepts for defining, building, and delivering brands /$$cMark Kingsley.
001482122 2463_ $$aOne hundred key concepts for defining, building, and delivering brands
001482122 2463_ $$aA hundred key concepts for defining, building, and delivering brands
001482122 264_1 $$aBeverly, MA :$$bRockport Publishers, an imprint of The Quarto Group,$$c2023.
001482122 264_4 $$c©2023
001482122 300__ $$a1 online resource (216 pages) :$$billustrations.
001482122 336__ $$atext$$btxt$$2rdacontent
001482122 337__ $$acomputer$$bc$$2rdamedia
001482122 338__ $$aonline resource$$bcr$$2rdacarrier
001482122 504__ $$aIncludes bibliographical references and index.
001482122 506__ $$aAccess limited to authorized users
001482122 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
001482122 588__ $$aDescription based on print version record.
001482122 650_0 $$aBranding (Marketing)$$0(DLC)sh2007006470
001482122 650_0 $$aNew products.$$xMarketing$$0(DLC)sh2008108409
001482122 650_0 $$aBrand name products.$$xBrand name products$$0(DLC)sh 85001101
001482122 650_0 $$aAdvertising$$xManagement.
001482122 655_0 $$aElectronic books
001482122 7102_ $$aProQuest (Firm)
001482122 77608 $$iPrint version:$$z9780760378205$$z0760378207$$w(DLC)  2023018479
001482122 852__ $$bebk
001482122 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=30853307$$zOnline Access
001482122 909CO $$ooai:library.usi.edu:1482122$$pGLOBAL_SET
001482122 980__ $$aBIB
001482122 980__ $$aEBOOK
001482122 982__ $$aEbook
001482122 983__ $$aOnline