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001482415 001__ 1482415
001482415 003__ OCoLC
001482415 005__ 20231128003335.0
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001482415 019__ $$a1402018468$$a1402033352
001482415 020__ $$a9789819940011$$q(electronic bk.)
001482415 020__ $$a981994001X$$q(electronic bk.)
001482415 020__ $$z9789819940004
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001482415 0247_ $$a10.1007/978-981-99-4001-1$$2doi
001482415 035__ $$aSP(OCoLC)1403550954
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001482415 049__ $$aISEA
001482415 050_4 $$aHF5415.1255
001482415 08204 $$a658.8/27$$223/eng/20231016
001482415 1001_ $$aSutherland, Karen,$$cDr.,$$eauthor.
001482415 24510 $$aTransmedia brand storytelling :$$bimmersive experiences from theory to practice /$$cKaren E. Sutherland, Richie Barker.
001482415 264_1 $$aSingapore :$$bPalgrave Macmillan,$$c[2023]
001482415 264_4 $$c©2023
001482415 300__ $$a1 online resource (xiii, 281 pages) :$$billustrations (chiefly color)
001482415 336__ $$atext$$btxt$$2rdacontent
001482415 337__ $$acomputer$$bc$$2rdamedia
001482415 338__ $$aonline resource$$bcr$$2rdacarrier
001482415 504__ $$aIncludes bibliographical references and index.
001482415 5050_ $$aChapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning and creating transmedia storytelling projects -- Chapter 6: Audience participation and "learning" transmedia storytelling -- Chapter 7: Evaluating transmedia storytelling experiences.
001482415 506__ $$aAccess limited to authorized users.
001482415 520__ $$aThis book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
001482415 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed October 16, 2023).
001482415 650_6 $$aStratégie de marque.
001482415 650_6 $$aArt de conter.
001482415 650_0 $$aBranding (Marketing)$$0(DLC)sh2007006470
001482415 650_0 $$aStorytelling.$$0(DLC)sh2007010788
001482415 655_0 $$aElectronic books.
001482415 7001_ $$aBarker, Richie,$$eauthor.
001482415 77608 $$iPrint version:$$z9819940001$$z9789819940004$$w(OCoLC)1381198929
001482415 852__ $$bebk
001482415 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-99-4001-1$$zOnline Access$$91397441.1
001482415 909CO $$ooai:library.usi.edu:1482415$$pGLOBAL_SET
001482415 980__ $$aBIB
001482415 980__ $$aEBOOK
001482415 982__ $$aEbook
001482415 983__ $$aOnline
001482415 994__ $$a92$$bISE