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001482435 001__ 1482435
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001482435 005__ 20231128003336.0
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001482435 019__ $$a1405944099
001482435 020__ $$a9789819966080$$q(electronic bk.)
001482435 020__ $$a9819966086$$q(electronic bk.)
001482435 020__ $$z9819966078
001482435 020__ $$z9789819966073
001482435 0247_ $$a10.1007/978-981-99-6608-0$$2doi
001482435 035__ $$aSP(OCoLC)1404445436
001482435 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP$$dYDX$$dOCLCF
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001482435 049__ $$aISEA
001482435 050_4 $$aHF5415.1255$$b.W36 2023
001482435 08204 $$a658.8/27$$223/eng/20231025
001482435 1001_ $$aWang, Jiazhuo George,$$eauthor.
001482435 24510 $$aYes logo$$h[electronic resource] :$$buncovering the recipes of branding success in the world's largest consumer market /$$cJiazhuo George Wang, Shuo Qin, Allison Wang.
001482435 260__ $$aSingapore :$$bSpringer,$$c[2023]
001482435 300__ $$a1 online resource (xv, 207 pages) :$$billustrations
001482435 504__ $$aIncludes bibliographical references.
001482435 5050_ $$a.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age -- DingTalk: The Digital Way of Working in China -- The Ocean Engine: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks China Journey -- Creating Beauty that Moves the World: LOral in China.
001482435 506__ $$aAccess limited to authorized users.
001482435 520__ $$aThis book focuses on how to succeed in China, the globes largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? Whats the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public. In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of Chinas consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globes largest consumer market, providing foodstuff for both thought and enjoyment.
001482435 650_0 $$aBranding (Marketing)$$zChina.$$0(DLC)sh2007006470
001482435 655_0 $$aElectronic books.
001482435 7001_ $$aQin, Shuo,$$eauthor.
001482435 7001_ $$aWang, Allison,$$eauthor.
001482435 77608 $$iPrint version:$$z9819966078$$z9789819966073$$w(OCoLC)1394892457
001482435 852__ $$bebk
001482435 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-99-6608-0$$zOnline Access$$91397441.1
001482435 909CO $$ooai:library.usi.edu:1482435$$pGLOBAL_SET
001482435 980__ $$aBIB
001482435 980__ $$aEBOOK
001482435 982__ $$aEbook
001482435 983__ $$aOnline
001482435 994__ $$a92$$bISE