001482471 000__ 05301cam\\22006137a\4500 001482471 001__ 1482471 001482471 003__ OCoLC 001482471 005__ 20231128003337.0 001482471 006__ m\\\\\o\\d\\\\\\\\ 001482471 007__ cr\un\nnnunnun 001482471 008__ 231020s2023\\\\si\a\\\\ob\\\\001\0\eng\d 001482471 020__ $$a9789819951109$$q(electronic bk.) 001482471 020__ $$a9819951100$$q(electronic bk.) 001482471 020__ $$z9819951097 001482471 020__ $$z9789819951093 001482471 0247_ $$a10.1007/978-981-99-5110-9$$2doi 001482471 035__ $$aSP(OCoLC)1404818832 001482471 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP$$dYDX$$dN$T$$dOCLCO$$dOCLCF 001482471 049__ $$aISEA 001482471 050_4 $$aHM742$$b.F37 2023 001482471 08204 $$a302.23/1$$223/eng/20231025 001482471 24500 $$aFast politics$$h[electronic resource] :$$bpropaganda in the age of TikTok /$$cLaura Pérez Rastrilla, Pablo Sapag M., Armando Recio García, editors. 001482471 260__ $$aSingapore :$$bSpringer,$$c[2023] 001482471 300__ $$a1 online resource (xvi, 196 pages) :$$billustrations 001482471 4901_ $$aThe language of politics 001482471 504__ $$aIncludes bibliographical references and index. 001482471 5050_ $$aTikTok: New Media, Old Propaganda. State of the Art and Possibilities for Political Communication -- The Moving Body as the Articulator, Meme, and Affective Link in Political Communication on TikTok -- Scrolling Politics: TikTok in the Politainment Era -- From Popular Culture to Popular Politics: TikToking in India and Bangladesh -- The Dangerous but Efficacious Potency of the Social Media Behemoth TikTok on U.S. Politics with Gen Z: Conceptualization of Mis-, Disinformation and Propaganda on TikTok. 001482471 506__ $$aAccess limited to authorized users. 001482471 520__ $$aThe goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platforms features. In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages. Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium where short videos with actors in informal attitudes prevail affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all. The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of Matteo Salvini in Italy, and AfD in Germany and Vox in Spain. The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium. 001482471 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed October 25, 2023). 001482471 63000 $$aTikTok (Electronic resource) 001482471 650_6 $$aMédias sociaux$$xAspect politique. 001482471 650_6 $$aMédias sociaux$$xAspect politique$$vÉtudes de cas. 001482471 650_6 $$aCommunication politique. 001482471 650_6 $$aCommunication politique$$vÉtudes de cas. 001482471 650_0 $$aSocial media$$xPolitical aspects.$$xSocial aspects$$0(DLC)sh2009123379 001482471 650_0 $$aSocial media$$xPolitical aspects$$vCase studies.$$xSocial aspects$$0(DLC)sh2009123379 001482471 650_0 $$aCommunication in politics.$$zUnited States$$xHistory$$y20th century$$0(DLC)sh2009118632 001482471 650_0 $$aCommunication in politics$$vCase studies.$$zUnited States$$xHistory$$y20th century$$0(DLC)sh2009118632 001482471 655_7 $$aCase studies.$$2fast$$0(OCoLC)fst01423765 001482471 655_0 $$aElectronic books. 001482471 7001_ $$aRastrilla, Laura Pérez,$$eeditor. 001482471 7001_ $$aSapag M., Pablo,$$eeditor. 001482471 7001_ $$aRecio García, Armando,$$eeditor. 001482471 77608 $$iPrint version:$$z9819951097$$z9789819951093$$w(OCoLC)1388319127 001482471 830_0 $$aLanguage of politics. 001482471 852__ $$bebk 001482471 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-99-5110-9$$zOnline Access$$91397441.1 001482471 909CO $$ooai:library.usi.edu:1482471$$pGLOBAL_SET 001482471 980__ $$aBIB 001482471 980__ $$aEBOOK 001482471 982__ $$aEbook 001482471 983__ $$aOnline 001482471 994__ $$a92$$bISE