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Intro
Acknowledgments
Contents
Introduction
1 Overview of the Book Chapters
2 Approaching Media Transformation: Triggers and Effects Shaping the Future of Media
3 Expanding Media Realities: Effects of Media Becoming More Immersive in the Future
4 Disruptive Technologies: Datafication, Artificial Intelligence, and 5G Networks
5 Journalism Across All Platforms: Transforming an Established Profession
6 Implementing Innovation: Industrial and Regulatory Responses to Change

Part I: Approaching Media Transformation: Triggers and Effects Shaping the Future of Media
Business Models and Innovation Triggers in the Media Industry: How Digitalization Contributes to a Secure Future for Companies
1 Innovation in a Networked Media Economy
2 Continuous Change in Media Business Models
3 Globalization of the Media Economy from the Point of View of Value Creation
4 New Work in the Media Sector
5 Collaboration as a Success Factor for Media Companies
References

The Influence of New Digital Technologies on Media Brands: Creative Control Versus Creative Co-Creation
1 Introduction
2 UK Media Industry: The Importance of Media Brands
2.1 What Is a Media Brand?
2.2 A Brief History of Media Brand Management Research
3 Innovation Triggers: The Influence of New Digital Technologies on Media Brand Management
3.1 Brand Co-Creation
3.2 Contemporary Debates in Brand Co-Creation
4 The Case for Creative Co-Creation
4.1 The Case for Creative Control
5 Conclusion
References

The Role of Moral Panics in Media Transformation: An Examination of the "Techlash"
1 New Media and Moral Panics
2 The Rise of the "Techlash"
3 Techlash Claims
4 Dissecting the Techlash Moral Panic
5 Conclusion: The Role of Moral Panics in Media Innovations
References
Google News Initiative Innovation Challenge: Technological Innovation Triggers by Google Grants
1 Introduction
2 Innovation Space and Journalism Innovation
3 Responsibility in Innovation
4 Methodological Approach

5 Understanding GNI Innovation Challenge's Effect on the News Industry Worldwide
6 Discussion and Conclusion
References
Part II: Expanding Media Realities: Effects of Media Becoming More Immersive in the Future
Immersive Media Technologies and Their Impact on Today's and Future Media and Communication Landscape: Potentialities and Challenges Through the Lens of Riepl's Law
1 Innovative Potentials of Immersive Media
2 Challenges and Competitive Fields of Immersive Media
3 Conclusion
References

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