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001482824 001__ 1482824
001482824 003__ OCoLC
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001482824 019__ $$a1407213343
001482824 020__ $$a9783662676974$$q(electronic bk.)
001482824 020__ $$a3662676974$$q(electronic bk.)
001482824 020__ $$z3662676966
001482824 020__ $$z9783662676967
001482824 0247_ $$a10.1007/978-3-662-67697-4$$2doi
001482824 035__ $$aSP(OCoLC)1407313459
001482824 040__ $$aEBLCP$$beng$$cEBLCP$$dOCLCO$$dGW5XE$$dYDX
001482824 0411_ $$aeng$$hger
001482824 049__ $$aISEA
001482824 050_4 $$aHF5415.153
001482824 08204 $$a658.575$$223/eng/20231114
001482824 1001_ $$aRademacher, Ute.
001482824 24010 $$aCustomer Centricity in der Neuproduktentwicklung.$$lEnglish
001482824 24510 $$aCustomer centricity in new product development :$$bradical customer orientation as the key to high-potential innovations /$$cUte Rademacher.
001482824 260__ $$aBerlin, Germany :$$bSpringer,$$c2023.
001482824 300__ $$a1 online resource (47 p.).
001482824 4901_ $$aEssentials Series
001482824 504__ $$aIncludes bibliographical references.
001482824 5050_ $$aIntro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust
001482824 5058_ $$a4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References
001482824 506__ $$aAccess limited to authorized users.
001482824 520__ $$aThe pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points can prevail. In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop. The content Customer Centricity - more than customer orientation Product development in agile times Understanding customers - consumer psychology for innovators Developing products step by step The target groups Problem owners and product managers Market researchers The author Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
001482824 588__ $$aDescription based on print version record.
001482824 650_0 $$aNew products$$xManagement.$$xMarketing$$0(DLC)sh2008108409
001482824 650_0 $$aCustomer relations$$xManagement.$$xManagement$$0(DLC)sh2007005453
001482824 655_0 $$aElectronic books.
001482824 77608 $$iPrint version:$$aRademacher, Ute$$tCustomer Centricity in New Product Development$$dBerlin, Heidelberg : Springer Berlin / Heidelberg,c2023$$z9783662676967
001482824 77608 $$iPrint version:$$aRADEMACHER, UTE.$$tCUSTOMER CENTRICITY IN NEW PRODUCT DEVELOPMENT.$$d[S.l.] : SPRINGER-VERLAG BERLIN AN, 2023$$z3662676966$$w(OCoLC)1381291937
001482824 830_0 $$aEssentials series.
001482824 852__ $$bebk
001482824 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-662-67697-4$$zOnline Access$$91397441.1
001482824 909CO $$ooai:library.usi.edu:1482824$$pGLOBAL_SET
001482824 980__ $$aBIB
001482824 980__ $$aEBOOK
001482824 982__ $$aEbook
001482824 983__ $$aOnline
001482824 994__ $$a92$$bISE