Active price management : be a price maker, not a price taker! / Sven Reinecke, Laura Johanna Noll.
Reinecke, Sven, author.; Noll, Laura Johanna, author.
2023
HF5614 .R456 2023
Available Online

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Title Active price management : be a price maker, not a price taker! / Sven Reinecke, Laura Johanna Noll.
Author Reinecke, Sven, author.
Uniform Title Aktives Preismanagement. English
ISBN 9783031420498 (electronic bk.)
3031420497 (electronic bk.)
9783031420481
3031420489
DOI https://doi.org/10.1007/978-3-031-42049-8
Published Cham : Springer, 2023.
Language English
Description 1 online resource (ix, 90 pages) : illustrations.
Other Standard Identifiers 10.1007/978-3-031-42049-8 doi
Call Number HF5614 .R456 2023
Dewey Decimal Classification 658.8/16
Summary This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed November 6, 2023).
Added Author Noll, Laura Johanna, author.
Series Business guides on the go, 2731-4766
Available in Other Form Active Price Management
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Active Price Management: Fundamentals and Challenges
Conditions of Price Management
Goals of Price Management
Price Management Strategies
Price Management for Innovations
Auctions
Price Management for Business-to-Business Services
Conclusion.

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