Active price management : be a price maker, not a price taker! / Sven Reinecke, Laura Johanna Noll.
2023
HF5614 .R456 2023
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Online Access
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Can lend chapters, not whole ebooks
Details
Title
Active price management : be a price maker, not a price taker! / Sven Reinecke, Laura Johanna Noll.
Author
Reinecke, Sven, author.
Uniform Title
Aktives Preismanagement. English
ISBN
9783031420498 (electronic bk.)
3031420497 (electronic bk.)
9783031420481
3031420489
3031420497 (electronic bk.)
9783031420481
3031420489
Published
Cham : Springer, 2023.
Language
English
Description
1 online resource (ix, 90 pages) : illustrations.
Item Number
10.1007/978-3-031-42049-8 doi
Call Number
HF5614 .R456 2023
Dewey Decimal Classification
658.8/16
Summary
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 6, 2023).
Added Author
Noll, Laura Johanna, author.
Series
Business guides on the go, 2731-4766
Available in Other Form
Active Price Management
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Online Access
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Online Resources > Ebooks
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Table of Contents
Active Price Management: Fundamentals and Challenges
Conditions of Price Management
Goals of Price Management
Price Management Strategies
Price Management for Innovations
Auctions
Price Management for Business-to-Business Services
Conclusion.
Conditions of Price Management
Goals of Price Management
Price Management Strategies
Price Management for Innovations
Auctions
Price Management for Business-to-Business Services
Conclusion.