The Korean wave in a post-pandemic world : BTS, Cosmax and Squid Game / Geon-Cheol Shin, Mark D. Whitaker.
Shin, Geon-Cheol.; Whitaker, Mark D.
2023
DS922.7 .S556 2023
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Title The Korean wave in a post-pandemic world : BTS, Cosmax and Squid Game / Geon-Cheol Shin, Mark D. Whitaker.
Author Shin, Geon-Cheol.
ISBN 9789819936830 (electronic bk.)
9819936837 (electronic bk.)
9819936829
9789819936823
DOI https://doi.org/10.1007/978-981-99-3683-0
Imprint Singapore : Springer, 2023.
Language English
Description 1 online resource (755 p.)
Other Standard Identifiers 10.1007/978-981-99-3683-0 doi
Call Number DS922.7 .S556 2023
Dewey Decimal Classification 951.9505
Summary This book presents an analysis of how the economic Korean Miracle spread into the cultural Korean Wave (Hallyu). First only in Asian countries and then around the world, the rising popularity of the Korean Wave continued within the pandemicdespite or even because of policies of digital lockdowns. Partially, this has been by design as Korea for decades has had a very strong fast development drive in telecommunications and that aided the growth of its cultural wave. Partially however, this became exclusively by default how the Korean Wave had to spread increasingly in a digital manner after 2020 globally, in response to many countries rules regarding the COVID-19 pandemic in their attempts to enforce a decline in face-to-face content consumption. In retrospect, this has meant only more digital growth and innovation for the Korean Wave in past years compared to other cultures' entertainment complexes that suffered more. Korea's earlier digital readiness combined with later lockdown conditions and pushed the Korean Wave further ahead. Despite the ending of COVID-19 lockdowns in many countries, a greater digital aftermath will continue in the cultural industry and in the economy in general. This is due to changes created in cultural preferences, in organizational investments, and in communication technologies due to those lockdowns. Thus, the authors examine how the Korean Wave coped actively with a pronounced digital shift by default in all aspects of media including production, distribution, and consumption. In turn, they examine how the greater digital shift in the worlds culture and economy influenced the Korean Waves entertainment performances, TV dramas, and cosmeticsamong other areas. The authors analyze general trends in the Korean Waves economics, culture, and technology along with specific strong cases of the K-pop boy group BTS, the cosmetics manufacturer Cosmax, and the television series Squid Game. Since the Korean Wave continues to grow in popularity within a more exclusive digital socialization, future implications of such a competitive digital world economy and multi-polar digital world culture are discussed for all countries as well. .
Note 4.1 A Short Introduction to Hallyu or the Korean Wave
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Whitaker, Mark D.
Available in Other Form The Korean Wave in a Post-Pandemic World
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Record Appears in Online Resources > Ebooks
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Intro
Preface
Contents
About the Authors
List of Figures
List of Tables
1 Introduction
1.1 Three World-Unique Issues in the First K-Nation: Hybrid Policies in a Homogeneous Culture Transcending a Colonial Past
1.2 Two Methods and Three Global Trends in the Book
1.3 Accelerated Digitalization and Globalization of the Korean Wave in Lockdown after 2020
1.4 Three Long Term Trends in the Korean Wave: Globally Distributed Economic Development, Culture, and Media
1.5 Conclusion: Three Themes in this Review
References

Part I Out of the Past: Cultural and Organizational Success Factors of the Korean Wave
2 The Development of Hallyu: Cultural Success Factors that Made the Korean Miracle and the Korean Wave
2.1 Two Chapters to Disaggregate the Background of the Korean Wave
2.2 Culture and Different Organizational Development Choices
2.2.1 Setting the Stage: The Developmental Split between North and South Korea in the Same Homogeneous Culture
2.2.2 Four Factors that Make a Unique Conundrum in Korean Development and in the Korean Wave

2.2.3 Theoretical Summary: Two Virtuous Cycles in Korean Culture Helped the Economic 'Korean Miracle' Keep Growing into the Cultural Korean Wave
2.3 Five Comparable Factors Encouraging Cultural Homogeneity in the Korean Peninsula
2.3.1 Linguistic Isolation from World History
2.3.2 Geographic Isolation in World History
2.3.3 Geopolitical Isolation and Stable Cultural Hierarchies
2.3.4 Ancient Homogeneous Culture, Yet Missing an Aristocratic Leadership
2.4 Durable Ancient Cultural Forms Remain in the Modern Korean Wave
2.4.1 Singing
2.4.2 Archery

2.4.3 Martial Arts Blending into Performance and Dance
2.4.4 Body Beauty, Fashion Clothing, and Public Formal Style
2.4.5 Public Events
2.4.6 Technological Innovation: Science and Civilization in Korea
2.5 Summary of Hybrid Culture and Hybrid Organizational Choices in Korean Development into the Korean Wave
2.5.1 From Economic Miracle into the Proto-Korean Wave in the 1980s
References
3 Organizational Success Factors of the Korean Wave: Modern Development Decisions and Conditions That Made the Korean Miracle and the Korean Wave

3.1 Development Gauntlets, Good Choices, and Good Accidents
3.1.1 Theory: Four Levels Down the Development Gauntlet to a Cultural Wave
3.2 Good Accidents and Good Choices: Ancillary Factors Down the Development Gauntlet
3.2.1 Good Accidents
3.2.2 Good Choices
3.3 Digital Telecommunications: A Good Domestic National Test Bed for the Korean Wave
3.4 Korean Culture: An Odd Domestic National Test Bed for the Korean Wave
3.5 Conclusion
References
Part II Into the Present: Before and After Lockdown
4 The Korean Wave Before and After a More Digital Post-pandemic Era

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