Paradigm shift in business : critical appraisal of agile management practices / Rajagopal, Ramesh Behl, editors.
Rajagopal, 1957- editor.; Behl, Ramesh, editor.
2023
HD31.2
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Title
Paradigm shift in business : critical appraisal of agile management practices / Rajagopal, Ramesh Behl, editors.
ISBN
9783031404399 (electronic bk.)
3031404394 (electronic bk.)
9783031404382
3031404386
DOI
https://doi.org/10.1007/978-3-031-40439-9
Published
Cham : Palgrave Macmillan, [2023]
Copyright
©2023
Language
English
Description
1 online resource (xxxi, 518 pages) : illustrations (some color).
Item Number
10.1007/978-3-031-40439-9 doi
Call Number
HD31.2
Dewey Decimal Classification
658
Summary
This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. He has to his credit 71 books on business management and over 400 research papers. Dr Rajagopal has been conferred with the highest civilian award of Government of India in the field of Education in January 2023. The award is given to the citizens of India working at overseas destinations. Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored 24 books, 17 case studies, and more than 45 research papers of national and international repute.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 15, 2023).
Added Author
Rajagopal, 1957- editor.
Behl, Ramesh, editor.
Series
Palgrave studies in democracy, innovation, and entrepreneurship for growth. 2662-365X
Available in Other Form
Print version: 9783031404382
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Part I: Introduction
Chapter 1: Transforming Business Practices: A Drive through Agile Practices
Part II: Human Resources
Chapter 2: Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social
Chapter 3: Tone, Readability and Firm Performance: A Study of Chairman’s Letter across India and China
Chapter 4: Employee Experience in the Post-pandemic Era: Strategizing A Robust Return to Office (RTO) Plan in an Indian IT Firm
Chapter 5: Is Shift in Work Culture due to COVID-19 reducing Stress? A study of Indian Working
Chapter 6: Influence of Gender and Role Stress on Hardiness: An Empirical Study
Part III: Marketing
Chapter 7: Honing local enterprises and industrial alliances with the success of entrepreneurs: The mediating the role of technology adoption and market competition
Chapter 8: How Disruptive Technology leads to New Product Development in Emerging Markets
Chapter 9: Gaming without rules: Role of agility in tourism marketing
Chapter 10: The Impact of Media on Consumer Behavior: An Examination of The Role of Cinema, Newspaper, Theatre, Internet, and Television
Chapter 11: Are Malls Catching on With Small Town Adolescents: A Study on Shopping Moderators, Motivators and Experience
Chapter 12: Factors Influencing Young Consumers Buying Behaviour Towards Green Products
Chapter 13: Does Social Media facilitate Admission to Business Schools: Evidence from Prospective Entrepreneurship
Chapter 14: Analytical Study of factors influencing consumer choice heterogeneity for the acceptance of functional foods (foods with health claims) in India
Part IV: Entrepreneurship and Sustainability
Chapter 15: Innovation-led entrepreneurial growth amidst business disruption: Analyzing shifts in social entrepreneurial paradigm
Chapter 16: Women Entrepreneurs: Moving center and Front: An overview of research based in Karnataka
Chapter 17: A Narrative Review of Research on the Sustainable Development Goals in The Business Discipline
Chapter 18: Assessing the Environmental & Social Aspects in Supply Chain using Analytic Hierarchy Technique
Part V: Corporate Social Responsibility
Chapter 19: Business disruption on TikTok: Quiet quitting challenging corporate social responsibility policies
Chapter 20: Impact of CSR Policy on Dividend Policy: A Theoretical Framework
Part VI: Economy and Post-Pandemic Recovery
Chapter 21: Global Health and Public Policy Imperatives in the Post-Pandemic Times: A Study on the Pharmaceutical Industry from the Global South and Global North
Chapter 22: Growth of Economic sector and its impact with reference to Sustainable Development in India
Chapter 23: Effects of Supply Chains during COVID-19: Analyzing 3R Strategies in Gujarat Manisha
Part VII: Epilogue
Chapter 24: Agility in Business: Emerging CART Dimensions.

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