@article{1484174,
      author = {Schmidt, Thomas. and Pfaffenberger, Kay. and Liebing,  Stefan.},
      url = {http://library.usi.edu/record/1484174},
      title = {Practical handbook business in Africa /},
      abstract = {Africa is a continent on the upswing, developing great  economic momentum. This book shows the way to successful  business in Africa. It is a practical, yet scientifically  based guide for all entrepreneurs and economically  interested parties who want to be successful in Africa. The  book. combines the experience of managers of large  corporations and family businesses with a long history on  the continent with the scientific perspective and findings  of the Centre for Business and Technology in Africa at  Flensburg University of Applied Sciences. In the 2nd  edition up-to-date answers are given to the classic  questions that must be answered by every player who wants  to be economically successful in Africa: WHY Africa is  interesting for business, WHERE the greatest prospects for  success exist, HOW to proceed and WHICH approaches to  shaping future economic relations between Germany and  Africa are promising. The editors Prof. Dr. Thomas Schmidt  is Founding Director of the Centre for Business and  Technology in Africa and Professor at Flensburg University  of Applied Sciences for Business Informatics. Prof. Dr. Kay  Pfaffenberger is Managing Director of the Centre for  Business and Technology in Africa and Professor at  Flensburg University of Applied Sciences for Business  Administration. Prof. Dr. Stefan Liebing is managing  partner of Conjuncta GmbH and honorary consul of the  Republic of Cameroon. He has extensive experience in  business initiation and implementation in Africa and has  accompanied numerous companies on their way into new  markets. The translation was done with the help of  artificial intelligence. A subsequent human revision was  done primarily in terms of content.},
      doi = {https://doi.org/10.1007/978-3-658-42518-0},
      recid = {1484174},
      pages = {1 online resource (xi, 299 pages) :},
}