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Make America fit again : CrossFit's articulation with authoritarian populism / Shaun E. Edmonds.

9789819963119 (electronic bk.)
9819963117 (electronic bk.)
9819963109
9789819963102

Singapore : Palgrave Macmillan, [2023]

English

1 online resource

10.1007/978-981-99-6311-9 doi

HD9992.U54 C764 2023

338.477900973

This book critically examines the CrossFit phenomenon and makes the argument that CrossFit uses the rhetoric and tactics found in modern forms of authoritarian populism to rally adherents around its brand. CrossFit is a private branded fitness organization whose unorthodox methods and adversarial leadership has challenged dominant ideas around health and fitness worldwide. In exploring CrossFit's articulations with healthism and the obesity epidemic, the risk discourse of the prepper and survivalist movements, and the increasing valorization of the military and military personnel, Shaun E. Edmonds makes legible the ideological underpinnings of the CrossFit practice. After a deeper look at how CrossFit's variation of authoritarian populism has been used to counter critics and mobilize the community, the book concludes by considering what might be next for CrossFit following former CEO and co-founder Greg Glassman's controversial departure from the company.

Includes bibliographical references.

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Description based on online resource; title from digital title page (viewed on November 30, 2023).

Print version: 9789819963102

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