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Table of Contents
Intro
Foreword by Zhang Jianfeng
Foreword by An Xiaopeng
The Anchors of Digintelligent Transformation in an Age of Uncertainty
Anchored by the Original Aspiration
Anchored by Practice
Anchored by the Future
Anchored by Innovation
Preface
The Era of High Growth
The Elements of Business Success in the Future
Keywords in the Transformation of Digintelligence
The Pathway to the Transformation of Digintelligence
Praise for How Digital Intelligence Drives Business Growth
Contents
Contributors
Digintelligence Opens Up a New Business Era
The Driving Force from Environment
1 The Evolving Social Environment
2 A Changing Market for New Growth
3 Technology Drives Business Upgrades
4 Creating a "New World" in the Age of Digital Intelligence
5 Summary
The Driving Force of Consumption Change
1 Consumption Revolution Drives Digital Intelligence Transformation
2 Consumer-Centric Full Integration Strategy
3 The New Growth Path of Digital Intelligence-New Clients, New Products, and New Organization
3.1 New Clients
3.2 New Products
3.3 New Organization
4 Summary
New Infrastructure in the Era of Digintelligence
1 Overview of the New Infrastructure
2 What's New in the New Infrastructure?
3 Trends in Industrial Ecology
4 Digital Infrastructure in Alibaba
5 Summary
Digintelligence Growth Based on Commercial Operating Systems
1 Digintelligence Solves Corporate Problems
2 ABOS Empowers the Transformation of Digintelligence
3 Summary
Digintelligence Reconstructs the Eleven Elements of Business
Digintelligent Brands
1 Digital Market Analysis and Brand Positioning
2 Digital Development Path of Brands
3 The AIPL Model for Full-Cycle Digital Management of Consumer
4 The FAST Model for Digital Brand Equity Assessment
5 The GROW Model of Digital Brand Growth Path
6 Digital Brand Communication Path
7 Summary
Digintelligent Commodities
1 Data-Based Discovery of New Product Opportunities
2 New Product Partners, the Simulation Laboratory and the Dynamic Sales Diagnosis Platform
3 Co-building the New Product Innovation Center
4 Summary
Digintelligent New Manufacturing
1 Inevitability of New Manufacturing in the Dilemma
2 New Manufacturing of Digintelligence: C2M
3 Rhino Factory
4 Summary
Digintelligence in Channels
1 Channels Selection Empowered by Data
2 The Omnichannel Integration Model
3 The Channel Management Tool: DingTalk New Retail Workbench
4 Rapid Penetration in the Depth Distribution Channel: LST
5 Online Expansion in Overseas Channels: AliExpress and Lazada
6 Summary
Digintelligent Marketing
1 The Four Key Steps of Digintelligent Marketing
2 From Channel to Consumer, the Shift of Marketing Focus
3 Precise Labeling and Demographic Operation Strategy
4 Combined Application of Demographic Tags
Foreword by Zhang Jianfeng
Foreword by An Xiaopeng
The Anchors of Digintelligent Transformation in an Age of Uncertainty
Anchored by the Original Aspiration
Anchored by Practice
Anchored by the Future
Anchored by Innovation
Preface
The Era of High Growth
The Elements of Business Success in the Future
Keywords in the Transformation of Digintelligence
The Pathway to the Transformation of Digintelligence
Praise for How Digital Intelligence Drives Business Growth
Contents
Contributors
Digintelligence Opens Up a New Business Era
The Driving Force from Environment
1 The Evolving Social Environment
2 A Changing Market for New Growth
3 Technology Drives Business Upgrades
4 Creating a "New World" in the Age of Digital Intelligence
5 Summary
The Driving Force of Consumption Change
1 Consumption Revolution Drives Digital Intelligence Transformation
2 Consumer-Centric Full Integration Strategy
3 The New Growth Path of Digital Intelligence-New Clients, New Products, and New Organization
3.1 New Clients
3.2 New Products
3.3 New Organization
4 Summary
New Infrastructure in the Era of Digintelligence
1 Overview of the New Infrastructure
2 What's New in the New Infrastructure?
3 Trends in Industrial Ecology
4 Digital Infrastructure in Alibaba
5 Summary
Digintelligence Growth Based on Commercial Operating Systems
1 Digintelligence Solves Corporate Problems
2 ABOS Empowers the Transformation of Digintelligence
3 Summary
Digintelligence Reconstructs the Eleven Elements of Business
Digintelligent Brands
1 Digital Market Analysis and Brand Positioning
2 Digital Development Path of Brands
3 The AIPL Model for Full-Cycle Digital Management of Consumer
4 The FAST Model for Digital Brand Equity Assessment
5 The GROW Model of Digital Brand Growth Path
6 Digital Brand Communication Path
7 Summary
Digintelligent Commodities
1 Data-Based Discovery of New Product Opportunities
2 New Product Partners, the Simulation Laboratory and the Dynamic Sales Diagnosis Platform
3 Co-building the New Product Innovation Center
4 Summary
Digintelligent New Manufacturing
1 Inevitability of New Manufacturing in the Dilemma
2 New Manufacturing of Digintelligence: C2M
3 Rhino Factory
4 Summary
Digintelligence in Channels
1 Channels Selection Empowered by Data
2 The Omnichannel Integration Model
3 The Channel Management Tool: DingTalk New Retail Workbench
4 Rapid Penetration in the Depth Distribution Channel: LST
5 Online Expansion in Overseas Channels: AliExpress and Lazada
6 Summary
Digintelligent Marketing
1 The Four Key Steps of Digintelligent Marketing
2 From Channel to Consumer, the Shift of Marketing Focus
3 Precise Labeling and Demographic Operation Strategy
4 Combined Application of Demographic Tags