Fundraising at public regional universities : under the radar, below the fold / William J. Broussard.
Broussard, William J., author.
2023
LB2342
Available Online

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Title Fundraising at public regional universities : under the radar, below the fold / William J. Broussard.
Author Broussard, William J., author.
ISBN 9783031454813 (electronic bk.)
3031454812 (electronic bk.)
3031454804
9783031454806
DOI https://doi.org/10.1007/978-3-031-45481-3
Published Cham, Switzerland : Palgrave Macmillan, [2023]
Language English
Description 1 online resource
Other Standard Identifiers 10.1007/978-3-031-45481-3 doi
Call Number LB2342
Dewey Decimal Classification 378.3/80973
Summary This book examines fundraising engagement and the university advancement and development professionals who make it happen at public regional universities in the United States. These institutions are disproportionately under-resourced by state and federal subsidies, and private fundraising has become increasingly relied upon by students attending these institutions while the actual fundraising departments remain understaffed, overworked, and struggling to capture the imaginations of private donors and corporate and family foundations. The book focuses on how advancement professionals at these institutions across the nation have overcome the aforementioned challenges to attain support for their universities unchanging missions in these ever-changing times -- to educate a critical mass of United States' future citizens, workforce, and leaders while providing a socioeconomic ladder to its most vulnerable students. William J. Broussard is Vice Chancellor of University Advancement at the University of Wisconsin-Stevens Point, USA. He has authored over 150 book chapters, essays, articles, and reviews and served as an award-winning fundraising and intercollegiate athletics executive and professor of English, literature, and journalism for 24 years.
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Available in Other Form Print version: 9783031454806
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Chapter 1. We're Number R1! The Public Regional University Quest for Research University Status and its Impact on Fundraising
Chapter 2. Capital Campaigns at Public Regional Universities
Chapter 3. Athletic Fundraising at an NCAA Public Regional Institutions
Chapter 4. Advancement and Fundraising to Engage Public Regional Liberal Arts College Alumni and Donors
Chapter 5. Mission-converged Philanthropy: Raising Money for Emergency Student Needs
Chapter 6. Major Gift Fundraising at Public HBCUs
Chapter 7. How Much Does a Dollar Cost?: Annual Giving, Alumni Relations, Advancement Services in Lean Management Scenarios
Chapter 8. What's Next? Collaboration and Shared Resources across the University Advancement Landscape.

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