@article{1484784,
      author = {Turaeva, Rano, and Brose, Michael C.,},
      url = {http://library.usi.edu/record/1484784},
      title = {Religious economies in secular context : Halal markets,  practices and landscapes /},
      abstract = {This edited collection is one of the few sociological and  anthropological studies of Halal markets. The chapters  inquire into the legal and religious aspects of Halal  markets in non-Muslim contexts or the countries where the  label 'Halal' matters, and is not taken for granted as it  is the case in most of the Muslim world where it is an  accepted norm. In many countries, 'Halal' has become a type  of brand used to market food and cosmetic products. This is  an effective marketing strategy because it appeals directly  to Muslims, but also increasingly to non-Muslims who seek  pure, fresh products. In this case 'Halal' implies  attributes similar to other brands where quality and purity  is guaranteed, such as Fair Trade, Bio or organic in the US  and Europe, but with the additional appeal to prospective  Muslim consumers that it satisfies Islamic norms.The book  consists of contributions on Halal economies in non-Muslim  societies dealing with such dilemmas as rational thinking  and halal philosophy within various fields of halal economy  such as regulation, production, marketing, service delivery  and consumption. Rano Turaeva is a Habilitating Candidate  at the Ludwig Maximillian University and an associated  researcher at Max Planck Institute for Social Anthropology  in Halle Saale, Germany. Michael Brose is Professor of  Practice, Central Eurasian Studies, at Indiana University,  UK. He researches, publishes and teaches in two areas of  Chinese history and society, Mongol China social history,  and the history and current role of Islam in South West  China.},
      doi = {https://doi.org/10.1007/978-3-031-18603-5},
      recid = {1484784},
      pages = {1 online resource (1 volume) :},
}