Marketing 6.0 : The future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Kotler, Philip, author.; Kartajaya, Hermawan, 1947- author.; Setiawan, Iwan, author.; ProQuest (Firm)
2024
HF5415 .K686 2024
Available Online

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Title
Marketing 6.0 : The future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Author
Kotler, Philip, author.
ISBN
9781119835370
1119835372
1119835380
9781119835387
9781119835219
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
Language
English
Description
1 online resource (vii, 247 pages) : illustrations
Call Number
HF5415 .K686 2024
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on December 29, 2023).
Added Author
Kartajaya, Hermawan, 1947- author.
Setiawan, Iwan, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Marketing 6.0
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Online Access
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