Intro
Title Page
Copyright
Praise for Value for Money
Foreword
Preface
Value is Changing …
Need for a New Approach
The ROI Methodology: The Enhanced Logic Model
We Can't Measure Our Way to Success
Flow of the Book
Acknowledgements
Authors
Chapter 1: The Value Evolution
The Value Shift
Why Now?
Challenges Along the Way
Final Thoughts
Chapter 2: Six Ways to Show Value for Money
Six Ways to Show Value for Money
Barriers to Showing Value for Money
Final Thoughts
Chapter 3: Needed: An Enhanced Logic Model
A Review of Models
Concerns about Current Models
How Does Your Current Model Stack Up?
Requirements for the Value for Money: A Measurement Process
ROI Methodology
Terminology: Projects, Solutions, Participants
Final Thoughts
Chapter 4: Introducing the ROI Methodology
Types of Data
The Initial Analysis
Using Design Thinking to Deliver and Measure Results
The ROI Process Model
Operating Standards and Philosophy
Implementing and Sustaining the Process
Benefits of This Approach
Final Thoughts
Chapter 5: Start with Why: Align Programs with the Business
Impact Measures are Critical
The Challenge
The Alignment Model
Payoff Needs
Business Needs
Final Thoughts
Chapter 6: Make It Feasible: Select the Right Solution
Performance Needs
The Performance Dialogue
Use Analysis Techniques
Learning Needs
Preference Needs
Matching Solutions to Needs
The Matrix Diagram
Selecting Solutions for Maximum Payoff
Final Thoughts
Chapter 7: Expect Success: Design for Results
The Power of Expectations
Defining the Success of Programs
Designing for Results at Each Level
Developing Objectives at Multiple Levels
The Power of Objectives
Defining Roles and Responsibilities
Planning the Evaluation.

Final Thoughts
Chapter 8: Make It Matter: Design for Input, Reaction, and Learning
Communicating with Results in Mind
Changing the Role of Participants
Creating Expectations
Think ROI
Design Input for Results
Design Reaction for Results
Design Learning for Results
Data Collection for Input, Reaction, and Learning
Timing of Data Collection
Final Thoughts
Chapter 9: Make It Stick: Design for Application and Impact
Data Collection for Application and Impact
Monitoring Business Performance Data
Selecting the Appropriate Method for Each Level
Timing of Data Collection
Built-In Application Tools
Involving the Participants' Manager or Significant Other
Final Thoughts
Chapter 10: Make It Credible: Isolate the Effects of the Program
The Importance of Pinpointing the Contribution
Preliminary Issues
Quantitative and Research Isolation Methods
Qualitative Isolation Methods
Select the Method
Final Thoughts
Chapter 11: Make It Credible: Convert Data to Monetary Value
The Importance of Monetary Value
Key Steps in Converting Data to Money
Standard Monetary Values
When Standard Values are Not Available
Selecting the Technique
Final Thoughts
Chapter 12: Make It Credible: Identify the Intangibles
Why Intangibles are Important
Measuring and Analyzing Intangibles
Final Thoughts
Chapter 13: Make It Credible: Capture Costs of the Program and Calculate ROI
The Importance of Costs and ROI
Fundamental Cost Issues
Specific Costs to Include
Cost Tabulation in Action
The ROI Calculation
Other ROI Measures
Final Thoughts
Chapter 14: Tell the Story: Communicate Results to Key Stakeholders
The Importance of Communicating Results
Principles of Communicating Results
The Process for Communicating Results.

Step 1: Analyze Reason for Communication
Step 2: Plan for Communication
Step 3: Select Audience
Step 4: Develop Reports
Step 5: Select Media
Step 6: Present Information
Step 7: Analyze Reaction
Final Thoughts
Chapter 15: Optimize Results: Use Black Box Thinking to Increase Funding
Process Improvement is the Key: Black Box Thinking
Making Adjustments in Programs
The Timing of Changes
Increasing ROI
Influencing Allocation
Final Thoughts
Chapter 16: Forecast the ROI
The Importance of Forecasting ROI
The Trade-Offs of Forecasting
Pre-Program ROI Forecasting
Forecasting with a Pilot Program
ROI Forecasting with Reaction Data
Forecasting Guidelines
Final Thoughts
Chapter 17: Make It Work: Sustaining the Change to a Results-Based Process
Overcoming Resistance
Assess the Climate
Develop Roles and Responsibilities
Establish Goals and Plans
Revise Guidelines and Procedures
Prepare the Team
Initiate ROI Studies
Prepare the Management Team
Remove Obstacles
Monitor Progress
Final Thoughts
References
Appendix A
Appendix B
Appendix C
Index
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