Customer data platforms : use people data to transform the future of marketing engagement / Martin Kihn, Chris O'Hara.
Kihn, Martin, author.; O'Hara, Chris, author.
2021
HF5415 .K546 2021
Available Online

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Title
Customer data platforms : use people data to transform the future of marketing engagement / Martin Kihn, Chris O'Hara.
Author
Kihn, Martin, author.
ISBN
9781119790112
9781119790129 (e-book)
Published
Hoboken, New Jersey : Wiley, [2021]
Copyright
2021
Language
English
Description
1 online resource (242 pages).
Call Number
HF5415 .K546 2021
Dewey Decimal Classification
658.8
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
O'Hara, Chris, author.
Available in Other Form
Customer data platforms : use people data to transform the future of marketing engagement.
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Online Access
Record Appears in
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