Luxury brand management : in digital and sustainable times / Michael Chevalier, Gerald Mazzalovo.
2021
HD69.B7 .C448 2021
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Details
Title
Luxury brand management : in digital and sustainable times / Michael Chevalier, Gerald Mazzalovo.
Edition
Fourth edition.
ISBN
9781119706281
9781119706298
9781119706298
Published
West Sussex, England : Wiley, [2021]
Copyright
2021
Language
English
Description
1 online resource (xi, 531 pages).
Call Number
HD69.B7 .C448 2021
Dewey Decimal Classification
658.827
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Mazzalovo, Gerald, author.
Available in Other Form
Luxury brand management : in digital and sustainable times.
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Online Access
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Online Resources > Ebooks
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