Cover
Title Page
Copyright
Dedication
Contents
Acknowledgments
Introduction
1. Markets and Stories
2. Breast Cancer Therapies and Innovation
3. A Market of Expectations
4. Making Sense of the Market
5. Patterns in Meaning-Making: Categories over Time
Conclusion: Markets from Stories
Appendix A: Research Design and Data
Appendix B: Technical Details on Formal Analyses
Notes
Bibliography
Index.