PART I. Branding the nation and selling the state : case studies
Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister
From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm
Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia
High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog
All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin
The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn
Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte
A new brand for post-communist Europe / Beata Ociepka
PART II. Promises and challenges of nation branding : commentaries on case studies
Historicizing the relationship between nation branding and public diplomacy / Justin Hart
Nation branding : a twenty-first century tradition / Melissa Aronczyk
The history of nation branding and nation branding as history / Mads Mordhorst.