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001486895 1001_ $$aHua, Hongbing,$$eauthor.
001486895 24510 $$aMobile marketing management :$$bcase studies from successful practices /$$cHongbing Hua.
001486895 264_1 $$aNew York, NY ;$$aAbingdon, Oxon :$$bRoutledge, Taylor & Francis Group,$$c2019.
001486895 300__ $$a1 online resource (459 pages).
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001486895 650_0 $$aInternet marketing$$xManagement.$$zUnited States$$0(DLC)sh2009127476
001486895 650_0 $$aMobile commerce.$$0(DLC)sh2002005081
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001486895 77608 $$iPrint version:$$aHua, Hongbing.$$tMobile marketing management : case studies from successful practices.$$dNew York, NY ; Abingdon, Oxon : Routledge, Taylor & Francis Group, 2019 $$z9780367142469 $$w(DLC) 2018048377
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