Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
2020
HF5415.13 .M375 2020
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Details
Title
Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
Edition
Second edition.
ISBN
9781138561403
9781351358835 (e-book)
9781351358835 (e-book)
Published
London ; New York, New York : Routledge, [2020]
Copyright
2020
Language
English
Description
1 online resource (565 pages).
Call Number
HF5415.13 .M375 2020
Dewey Decimal Classification
658.8
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Marketing management : a cultural perspective.
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Online Access
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