Marketing management :: a cultural perspective /: edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.

Name: Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.
ISBN: 9781351358835 (e-book)

Visconti, Luca M.,; Penaloza, Lisa,; Toulouse, Nil,

Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.

Visconti, Luca M., editor.; Penaloza, Lisa, editor.; Toulouse, Nil, editor.

2020

HF5415.13 .M375 2020

Available Online

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Title

Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.

Edition

Second edition.

ISBN

9781138561403
9781351358835 (e-book)

Published

London ; New York, New York : Routledge, [2020]

Copyright

2020

Language

English

Description

1 online resource (565 pages).

Call Number

HF5415.13 .M375 2020

Dewey Decimal Classification

658.8

Access Note

Access limited to authorized users.

Source of Description

Description based on print version record.

Added Author

Visconti, Luca M., editor.
Penaloza, Lisa, editor.
Toulouse, Nil, editor.

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Marketing management : a cultural perspective.

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Online Access

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Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.

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