The psychology of advertising / Bob M. Fennis, Wolfgang Stroebe.
2021
HF5822 .F466 2021
Linked e-resources
Linked Resource
Online Access
Details
Title
The psychology of advertising / Bob M. Fennis, Wolfgang Stroebe.
Edition
Third edition.
ISBN
9780367346355
9781000180381 (e-book)
9781000180381 (e-book)
Published
London ; New York, New York : Routledge, [2021]
Copyright
2021
Language
English
Description
1 online resource (479 pages).
Call Number
HF5822 .F466 2021
Dewey Decimal Classification
659.1019
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Stroebe, Wolfgang, author.
Available in Other Form
Psychology of advertising.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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