Strategic brand management and development :: creating and marketing successful brands /: Sotiris T. Lalaounis.

Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.

Lalaounis, Sotiris T., 1980- author.

2021

HF5415.1255 .L353 2021

Formats

Linked Resource

Title

Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.

Author

ISBN

9780367338749
9781000298185

Published

Abingdon, Oxon, England ; New York, New York : Routledge, [2021]

Copyright

2021

Language

English

Description

1 online resource (369 pages) : illustrations.

Call Number

HF5415.1255 .L353 2021

Dewey Decimal Classification

658.827

Note

Includes index.

Access Note

Access limited to authorized users.

Source of Description

Description based on print version record.

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