@article{1487668,
      recid = {1487668},
      author = {Lalaounis, Sotiris T.,},
      title = {Strategic brand management and development : creating and  marketing successful brands /},
      pages = {1 online resource (369 pages) :},
      note = {Includes index.},
      url = {http://library.usi.edu/record/1487668},
}