TY  - GEN
AU  - Lalaounis, Sotiris T.,
CN  - HF5415.1255
ID  - 1487668
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Product management.
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6419797
N1  - Includes index.
T1  - Strategic brand management and development :creating and marketing successful brands /
TI  - Strategic brand management and development :creating and marketing successful brands /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6419797
ER  -