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001487668 020__ $$z9780367338749
001487668 020__ $$z9781000298185
001487668 035__ $$a(MiAaPQ)EBC6419797
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001487668 050_4 $$aHF5415.1255$$b.L353 2021
001487668 0820_ $$a658.827$$223
001487668 1001_ $$aLalaounis, Sotiris T.,$$d1980-$$eauthor.
001487668 24510 $$aStrategic brand management and development :$$bcreating and marketing successful brands /$$cSotiris T. Lalaounis.
001487668 264_1 $$aAbingdon, Oxon, England ;$$aNew York, New York :$$bRoutledge,$$c[2021]
001487668 264_4 $$c2021
001487668 300__ $$a1 online resource (369 pages) :$$billustrations.
001487668 336__ $$atext$$btxt$$2rdacontent
001487668 337__ $$acomputer$$bc$$2rdamedia
001487668 338__ $$aonline resource$$bcr$$2rdacarrier
001487668 500__ $$aIncludes index.
001487668 506__ $$aAccess limited to authorized users.
001487668 588__ $$aDescription based on print version record.
001487668 650_0 $$aBranding (Marketing)$$0(DLC)sh2007006470
001487668 650_0 $$aBrand name products$$xManagement.$$xBrand name products$$0(DLC)sh 85001101
001487668 650_0 $$aProduct management.$$xManagement$$0(DLC)sh2007102131
001487668 655_0 $$aElectronic books
001487668 77608 $$iPrint version:$$aLalaounis, Sotiris T.$$tStrategic brand management and development : creating and marketing successful brands.$$dAbingdon, Oxon, England ; New York, New York : Routledge, c2021 $$z9780367338749 $$w(DLC) 2020037225
001487668 852__ $$bebk
001487668 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6419797$$zOnline Access
001487668 909CO $$ooai:library.usi.edu:1487668$$pGLOBAL_SET
001487668 980__ $$aBIB
001487668 980__ $$aEBOOK
001487668 982__ $$aEbook
001487668 983__ $$aOnline