@article{148825,
      author = {Underwood, Doug.},
      url = {http://library.usi.edu/record/148825},
      title = {When MBAs rule the newsroom : how the marketers and  managers are reshaping today's media /},
      publisher = {Columbia University Press,},
      recid = {148825},
      pages = {xix, 259 p. :},
      address = {New York :},
      year = {1993},
}