TY  - BOOK
T1  - When MBAs rule the newsroom :how the marketers and managers are reshaping today's media /
DA  - c1993.
CY  - New York :
AU  - Underwood, Doug.
CN  - PN4734
CN  - PN4734
PB  - Columbia University Press,
PP  - New York :
PY  - c1993.
ID  - 148825
KW  - Newspapers
KW  - Newspapers
KW  - Newspaper publishing.
SN  - 0231080484 (alk. paper)
TI  - When MBAs rule the newsroom :how the marketers and managers are reshaping today's media /
ER  -