000148825 000__ 00838cam\a2200265\a\4500
000148825 001__ 148825
000148825 005__ 20210513051541.0
000148825 008__ 921104s1993\\\\nyua\\\\\b\\\\001\0\eng\\
000148825 010__ $$a   92040020
000148825 020__ $$a0231080484 (alk. paper)
000148825 035__ $$a(OCoLC)ocm27149755
000148825 035__ $$a148825
000148825 040__ $$aDLC$$cDLC$$dMRQ
000148825 049__ $$aISEA
000148825 05000 $$aPN4734$$b.U63 1993
000148825 08200 $$a070.4/068/8$$220
000148825 1001_ $$aUnderwood, Doug.
000148825 24510 $$aWhen MBAs rule the newsroom :$$bhow the marketers and managers are reshaping today's media /$$cDoug Underwood.
000148825 260__ $$aNew York :$$bColumbia University Press,$$cc1993.
000148825 263__ $$a9306
000148825 300__ $$axix, 259 p. :$$bill. ;$$c24 cm.
000148825 504__ $$aIncludes bibliographical references and index.
000148825 650_0 $$aNewspapers$$xMarketing.
000148825 650_0 $$aNewspapers$$xManagement.
000148825 650_0 $$aNewspaper publishing.
000148825 85200 $$bgen$$hPN4734$$i.U63$$i1993
000148825 909CO $$ooai:library.usi.edu:148825$$pGLOBAL_SET
000148825 980__ $$aBIB
000148825 980__ $$aBOOK