Retail marketing communication and the consumer behaviour of selected generations / Alena Kusá, Tomáš Fašiang and Daniela Kollárová.
2022
HF5415.32 .K87 2022
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Details
Title
Retail marketing communication and the consumer behaviour of selected generations / Alena Kusá, Tomáš Fašiang and Daniela Kollárová.
Author
ISBN
9781800798564
1800798563
9781800798557
1800798563
9781800798557
Published
Oxford : Peter Lang, [2022]
Language
English
Description
1 online resource.
Call Number
HF5415.32 .K87 2022
Dewey Decimal Classification
658.8342
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description
Online resource; title from PDF title page (EBSCO, viewed February 17, 2023).
Added Author
Added Corporate Author
Series
Peter Lang prompt.
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