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Marketing management and issues. Health care marketing : lots of talk, any action? / Roberta N. Clarke and Linda Shyavitz
Learning by doing : strategic marketing management in hospitals / Paul McDevitt
Organizational control and the status of marketing in multihospital systems / Lewis R. Tucker, and Roger A. Zaremba
Market administration in health care delivery / Robin Scott MacStravic
Strengthening the hospital's marketing position through training / Martin Goldsmith and Wendy Leebov
Marketing physician services in an academic medical center / John A. Eudes ... [et al.]
Use marketing to reduce malpractice costs in health care / Robin Scott MacStravic
Media relations, advertising and patient satisfaction. Public relations marketing : applying public relations techniques to the marketing mix / Robert J. Ristino
Press relations : a 14-point plan for enhancing the public image of health care institutions / Ralph Frasca and Mary Schneider.
(cont.) Hospital study reveals strategies for improving media relations / Paul E. Fitzgerald, Jr. and Lynda Embrey-Wahl
Evaluating health care advertising ; Loyalty of hospital patients : a vital marketing objective / Robin Scott MacStravic
How much should hospitals spend on advertising? / Edward J. McCarthy
An approach to client satisfaction measurement as an attribute of health service quality / Matt Elbeck
Marketing concepts and approaches. Attitudes of hospital executives toward product line management : a pilot survey / Myron D. Fottler and Lionel J. Repasky
Determining hospital product mix : an exploratory analysis / Thomas P. Weil and R.W. Hoyer
Strategic, operational, and marketing concerns of product-line management in health care / William N. Zelman and Deborah L. Parham
Product-line administration in hospitals ; Outcome marketing in health care / Robin Scott MacStravic
Macrodynamic trends in health care : a distribution and retailing perspective / Stephen J. Gould.
(cont.) Market and market segment portfolio assessment for hospitals / Robin Scott MacStravic
Management styles and marketing strategies : an analysis of HMOs / Jeffrey S. Conant, Michael P. Mokwa, and Steven D. Wood.
Learning by doing : strategic marketing management in hospitals / Paul McDevitt
Organizational control and the status of marketing in multihospital systems / Lewis R. Tucker, and Roger A. Zaremba
Market administration in health care delivery / Robin Scott MacStravic
Strengthening the hospital's marketing position through training / Martin Goldsmith and Wendy Leebov
Marketing physician services in an academic medical center / John A. Eudes ... [et al.]
Use marketing to reduce malpractice costs in health care / Robin Scott MacStravic
Media relations, advertising and patient satisfaction. Public relations marketing : applying public relations techniques to the marketing mix / Robert J. Ristino
Press relations : a 14-point plan for enhancing the public image of health care institutions / Ralph Frasca and Mary Schneider.
(cont.) Hospital study reveals strategies for improving media relations / Paul E. Fitzgerald, Jr. and Lynda Embrey-Wahl
Evaluating health care advertising ; Loyalty of hospital patients : a vital marketing objective / Robin Scott MacStravic
How much should hospitals spend on advertising? / Edward J. McCarthy
An approach to client satisfaction measurement as an attribute of health service quality / Matt Elbeck
Marketing concepts and approaches. Attitudes of hospital executives toward product line management : a pilot survey / Myron D. Fottler and Lionel J. Repasky
Determining hospital product mix : an exploratory analysis / Thomas P. Weil and R.W. Hoyer
Strategic, operational, and marketing concerns of product-line management in health care / William N. Zelman and Deborah L. Parham
Product-line administration in hospitals ; Outcome marketing in health care / Robin Scott MacStravic
Macrodynamic trends in health care : a distribution and retailing perspective / Stephen J. Gould.
(cont.) Market and market segment portfolio assessment for hospitals / Robin Scott MacStravic
Management styles and marketing strategies : an analysis of HMOs / Jeffrey S. Conant, Michael P. Mokwa, and Steven D. Wood.