Democratizing luxury : Name brands, advertising, and consumption in modern Japan / Annika A. Culver.
2024
HF5415.12.J3 C85 2024
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Details
Title
Democratizing luxury : Name brands, advertising, and consumption in modern Japan / Annika A. Culver.
ISBN
9780824896706
082489670X
9780824896713
0824896718
9780824895167
082489670X
9780824896713
0824896718
9780824895167
Published
Honolulu : University of Hawaiʻi Press, [2024]
Language
English
Description
1 online resource (xvi, 395 pages) : illustrations, map
Call Number
HF5415.12.J3 C85 2024
Dewey Decimal Classification
658.800952
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on February 01, 2024).
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Democratizing luxury
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Table of Contents
Craftsmanship and Proto-branding in the Tokugawa Era
Commodifying Western Modernity, New Japanese Corporations, and the Department Store
Modern Girls and Salarymen Consuming the West
Frugality, Patriotic Consumption, and the Military
Consuming the Bright Life
Consuming Japaneseness and Global Brand-Name Recognition
The Rise of "Cool Japan" and Japanese Luxury-Consuming Communities in the Virtual World.
Commodifying Western Modernity, New Japanese Corporations, and the Department Store
Modern Girls and Salarymen Consuming the West
Frugality, Patriotic Consumption, and the Military
Consuming the Bright Life
Consuming Japaneseness and Global Brand-Name Recognition
The Rise of "Cool Japan" and Japanese Luxury-Consuming Communities in the Virtual World.