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Craftsmanship and Proto-branding in the Tokugawa Era
Commodifying Western Modernity, New Japanese Corporations, and the Department Store
Modern Girls and Salarymen Consuming the West
Frugality, Patriotic Consumption, and the Military
Consuming the Bright Life
Consuming Japaneseness and Global Brand-Name Recognition
The Rise of "Cool Japan" and Japanese Luxury-Consuming Communities in the Virtual World.
Commodifying Western Modernity, New Japanese Corporations, and the Department Store
Modern Girls and Salarymen Consuming the West
Frugality, Patriotic Consumption, and the Military
Consuming the Bright Life
Consuming Japaneseness and Global Brand-Name Recognition
The Rise of "Cool Japan" and Japanese Luxury-Consuming Communities in the Virtual World.