Part 1. Origin
The fight of the century: Jack Dempsey vs. Georges Carpentier (1921)
Part 2. Purpose
A dangerous precedent: Berlin summer Olympics (1936)
Made for television: New York Yankees vs. Brooklyn Dodgers World Series (1947)
Gee whiz: the launch of Sports Illustrated (1954)
The greatest game ever played: the Sports Broadcasting Act (1961)
Our world: FIFA World Cup (1966)
Part 3. Spectacle
Libber vs. Lobber: Billie Jean King vs. Bobby Riggs (1973)
Another fight of the century: Muhammad Ali vs. Joe Frazier (1975)
An arid spectacle: World Series Cricket (1977-79)
Part 4. Growth
How to be rich: The launch of ESPN (1979)
A classic cartel: NCAA vs. Board of Regents of the University of Oklahoma (1984)
1-800-sports : Mike and the Mad Dog (1989)
A whole new ballgame: English Premier League's Monday Night Football (1992)
Sports.com: ESPN vs. SportsLine (1994)
Boom!: fantasy sports, video games, and the NFL's yellow line (1998)
Part 5. Control
Rapidly converging media platforms: the rise and fall of the WUSA (2001-03)
Content: NBA and Turner agreement (2007)
The sports guys: Leitch vs. Bissinger on Costas Now (2008)
An essential good: Fútbol para Todos (2009)
#Jeah: Ryan Lochte at the 2012 Summer Olympic Games (2012)
Part 6. The fan
On-demand: ESPN's college football playoff championship megacast (2015)
Millionaire makers: Murphy vs. NCAA (2018)
Superfine market segmentation: NBA global games (2019).