001491872 000__ 03287nam\\22004811i\4500
001491872 001__ 1491872
001491872 003__ NhCcYBP
001491872 005__ 20240503003212.0
001491872 006__ m\\\\\o\\d\\\\\\\\
001491872 007__ cr\un\nnnunnun
001491872 008__ 240305s2024\\\\nbu\\\\\ob\\\\001\0\eng\d
001491872 020__ $$a9781496239358 
001491872 020__ $$a1496239350 
001491872 020__ $$z9781496233172
001491872 020__ $$z1496233174
001491872 040__ $$aNhCcYBP$$cNhCcYBP
001491872 050_4 $$aGV742$$b.B627 2024
001491872 08204 $$a796$$223/eng/20231026
001491872 1001_ $$aBockino, David,$$eauthor.
001491872 24510 $$aGame on :$$bHow sports media grew up, sold out, and got personal with billions of fans /$$cDavid Bockino.
001491872 264_1 $$aLincoln :$$bUniversity of Nebraska Press,$$c[2024]
001491872 300__ $$a1 online resource 
001491872 336__ $$atext$$btxt$$2rdacontent
001491872 337__ $$acomputer$$bc$$2rdamedia
001491872 338__ $$aonline resource$$bcr$$2rdacarrier
001491872 504__ $$aIncludes bibliographical references and index.
001491872 5050_ $$aPart 1. Origin -- The fight of the century: Jack Dempsey vs. Georges Carpentier (1921) -- Part 2. Purpose -- A dangerous precedent: Berlin summer Olympics (1936) -- Made for television: New York Yankees vs. Brooklyn Dodgers World Series (1947) -- Gee whiz: the launch of Sports Illustrated (1954) -- The greatest game ever played: the Sports Broadcasting Act (1961) -- Our world: FIFA World Cup (1966) -- Part 3. Spectacle -- Libber vs. Lobber: Billie Jean King vs. Bobby Riggs (1973) -- Another fight of the century: Muhammad Ali vs. Joe Frazier (1975) -- An arid spectacle: World Series Cricket (1977-79) -- Part 4. Growth -- How to be rich: The launch of ESPN (1979) -- A classic cartel: NCAA vs. Board of Regents of the University of Oklahoma (1984) -- 1-800-sports : Mike and the Mad Dog (1989) -- A whole new ballgame: English Premier League's Monday Night Football (1992) -- Sports.com: ESPN vs. SportsLine (1994) -- Boom!: fantasy sports, video games, and the NFL's yellow line (1998) -- Part 5. Control -- Rapidly converging media platforms: the rise and fall of the WUSA (2001-03) -- Content: NBA and Turner agreement (2007) -- The sports guys: Leitch vs. Bissinger on Costas Now (2008) -- An essential good: Fútbol para Todos (2009) -- #Jeah: Ryan Lochte at the 2012 Summer Olympic Games (2012) -- Part 6. The fan -- On-demand: ESPN's college football playoff championship megacast (2015) -- Millionaire makers: Murphy vs. NCAA (2018) -- Superfine market segmentation: NBA global games (2019).
001491872 506__ $$aAccess limited to authorized users
001491872 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
001491872 588__ $$aDescription based on print version record.
001491872 650_0 $$aMass media and sports.$$0(DLC)sh 85081889
001491872 650_0 $$aSports$$xSocial aspects.$$0(DLC)sh 98006337
001491872 650_0 $$aMass media and culture.
001491872 655_0 $$aElectronic books
001491872 7102_ $$aProQuest (Firm)
001491872 77608 $$iPrint version:$$z9781496233172$$z1496233174$$w(DLC)  2023028986
001491872 852__ $$bebk
001491872 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=31187449$$zOnline Access
001491872 909CO $$ooai:library.usi.edu:1491872$$pGLOBAL_SET
001491872 980__ $$aBIB
001491872 980__ $$aEBOOK
001491872 982__ $$aEbook
001491872 983__ $$aOnline