Introduction: the labyrinth
Part 1: lessons
New ideas: a theory of action
The first step: innovative thinking
Saqqara: the idea hierarchy
Tunnel vision: the curse of the core
The ally maze: up, down, across
False friends: the tyranny of teams
Mind games: war of the words
The company as ally: Pluribus vs. Unum
Meeting of the minds: uncommon sense
Are you and innovator?
Part 2: examples
Brown Johnson: Dora the Explorer
Joan Affleck: cruise
Lloyd Trotter: the innovation matrix
Sara Holoubek: innovation competitions
Fran Korten: the working group
Alice Paul: insider outsider
General Patton: up, down, across
Ella Baker: the organization innovator
Conclusion: the minotaur.