Advertisement, worded thus-- "Drink Chero Cola There's None So Good [5 cents] In a Bottle Thru a Straw Chero-Cola Bottling Company Evansville, Indiana" Located at 1300 W. Franklin St., originally 100 W. Franklin St. (corner with N. 5th Ave. its president and manager was Henry F. Kersting, so apparently it was sometimes referred to as Kerstling Bottling. It opened in 1922. According to the fine print on the bottle, it was bottled under the authority of the Chero Cola Co. in Columbus, GA. Wikipedia provides this brief history: "RC Cola, also known as Royal Crown Cola, is a cola-flavored soft drink developed in 1905 by Claud A. Hatcher, a pharmacist in Columbus, Georgia. In 1901, the Cole-Hampton-Hatcher Grocery Store was established in Columbus, Georgia. In 1903, the Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store." At that same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit. As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. Hatcher felt that Hatcher Grocery Co. deserved a special reduced price for the syrup since it purchased such large volumes. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher told Roberts he would win the battle by never purchasing any more Coca-Cola, and Hatcher determined to develop his own soft drink formula. He started developing products in the basement of the store with a recipe for ginger ale. The first product in the Royal Crown line was Royal Crown Ginger Ale in 1905, followed by Royal Crown Strawberry, and Royal Crown Root Beer. The company was renamed Chero-Cola in 1910, and in 1925 renamed Nehi Corporation after its colored and flavored drinks. In 1934, Chero-Cola was reformulated by Rufus Kamm, a chemist, and re-released as Royal Crown Cola." Kersting Bottling Co. remained in business until sometime between 1976-1978, but for some time it had been bottling Double Cola instead of RC. The building still stands. NOTE: Double Cola, although not a local product, is a big part of Evansville culture, being very popular.