The text reads Burt and Packard Korrect Shape shoes possess individuality of style and character, fit with ease and grace, and give abundance of service. Our famous shiny leather Burrojaps is unbreakable hende Guaranteed. The store owner is believed to be George William Geissler (1864-1952), and the store was in the John M. Geupel building. The building still stands, housing a law office, as of June 2019. Burt and Packard was a company from Brockton, MA, founded in 1857. It appears to be the predecessor of today's Foot Joy Co. The Burrojaps brand of patent leather shoes dates at least as early as 1909.