Close up of an advertisement for Ski, a most refreshing citrus beverage found on the facade of the Lamasco Bar at 1331 W. Franklin St. Ski, the unofficial soda of the West Side of Evansville. According to officials with the Double Cola Company, the lemon-and-orange drink was first released Aug. 10, 1956. It has become a staple for soft drink lovers in the Southeast and Midwest, but perhaps has no stronger hold on a community than it does on the West Side of Evansville, where youth baseball players grew up on chugging it in cups from the concession stands, and where adults mix it with other liquids to make something more intoxicating. On July 10, 1934, Lamasco Bar and Grill was issued a liquor permit from the state of Indiana, a mere 6 months after the end of prohibition. This establishment is still in business today, although the facade has been cleaned up and repaired from what is seen here. Originally a separate town, Lamasco comes from a combination of the names of its founders Law, McCall, and Scott. The town was founded in 1836 to the west and laid out using cardinal directions, whereas Evansville was oriented parallel to the river. The approximate boundaries were from the river north to Maryland St. and from First Ave. (Fulton Ave. south of Division) west to St. Joseph Ave. Lamasco and Evansville, having grown into each other and sharing similar interests, merged in 1857. Despite its unique name, Lamasco lost the name battle and the combined city was Evansville.