Sketch of a woman's head, wearing sunglasses and surrounded by bloers, above sketch of cosmetics and a scarf. This is the cut out of the advertisement, and the copy reads, It is time to think of yourself.Have you discovered Laszlo, our marvelous skin care program?? And Dior nail care and the most marvelous battery of lipstick colours.You will find the Dior sunglasses right here, too, with an almost endless collection of cotton scarves for Summer glamour. The text also includes the name of the store, address, and Friday hours. On the front is written Spring 1976. NOTE: This is the cut out of the advertisement, but it is not mounted on board as others are. Born in Hungary in 1897, Erno Laszlo followed a path of science, studying skin pathology and disease under Professor Max Joseph, the father of modern dermatology. Dr. Laszlo pioneered many innovative products and introduced specific formulations to treat various skin conditions, developing products with SPF and an acne-prone skin care line to cure acne. A man of firsts--the doctor introduced the concept of a �ritual� skincare routine with prescriptions for his clients, and was the first to introduce cleansing oils, bars and the double cleanse concept we know today. After becoming a master of medicine, Dr. Laszlo developed the groundbreaking Phormula 3 line for his private clients. . With this success, Dr. Laszlo opened his first institute in Budapest, complete with a lab for creating personalized formulations and developing bespoke treatments. In 1938, he and his wife Iren moved to New York and set up the first New York Institute in 1939 at 677 Fifth Avenue. Already popular with women in the know, the wait time for an appointment could be several months, and was a members only club closed to the general public. Some of his early well-known clients included Katherine Hepburn, Otto Preminger and the Archduchess Franz Josef. Greta Garbo paid her first visit in 1940, one year after the Institute was opened. In 2012, the Institute was re-imagined and opened in the Soho Neighborhood on West Broadway, bringing out the brand�s heritage with a modern twist. For 5 years, women from all over the world would come for treatments and continue to covet the knowledge and vision Dr. Erno Laszlo shared with many clients before them. The Institute closed in the Summer of 2017, but the treatments and experience continue to be shared in different pop-up locations globally. The brand continues to innovate products and advance treatments for a world class experience. (https://www.ernolaszlo.com/about) Christian Dior SE, commonly known as Dior, is a European luxury goods company controlled and chaired by French businessman Bernard Arnault, who also heads LVMH � the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. Founded in 1948 by the eponyms designer Christian Dior, today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, makeup, and skincare products while also maintaining its tradition as a creator of recognized haute-couture (under the Christian Dior Couture division). While the Christian Dior label remains largely for women's offerings, the company also operates the Dior Homme division for men and the baby Dior label for children's wear. Products are sold throughout its portfolio of retail stores worldwide, as well as through its online store.