Sketch of 4 women wearing Summer dresses of various styles--this is a cut out of the advertisement, and the copy reads, Summer Tanner Prevue Showing Friday and Saturday, April 3 and 4. Our wonderful Tanner and Toby Tanner have done it again!!...creating for the discriminating woman who loves gay, young fashion in a galaxy of spring prints, muted and solid pastels....to wear right no and on through Summer. There will be hundreds of dresses to choose from. Mr. Fred Bisbee, of Tanner, of North Carolina, and our staff will be here to assist you in making your selections. Modeling each hour and, coffee, of course. Tanner of North Carolina was founded in 1931 as the Doncaster Collar and Shirt Company. Its founders were S.B. Tanner, Jr., and his wife Millie of Rutherfordton, NC. In 1935 the company began direct sales to consumers, through the Junior League of Charlotte. The concept caught on, and the business grew nationwide, with Millie as designer, and S.B. (known as BoBo) as the business director. During the 1950s, Doncaster fashions were sold through direct sales and a second label, Tanner of North Carolina which was started in 1954, was sold through department stores and specialty shops. (https://vintagefashionguild.org/label-resource/tanner/)